
When Business Meets the Doughnut
What does it take for business to help bring humanity into the Doughnut?

Version 2.0 (January 2020)
DEAL HAS PUBLISHED A NEW TOOL TO GUIDE BUSINESSES IN ENGAGING WITH DOUGHNUT ECONOMICS. THE BELOW HAS BEEN REPLACED WITH THIS NEW TOOL.
PLEASE ACCESS THE DOUGHNUT DESIGN FOR BUSINESS TOOL VIA THIS LINK.
Please note: all businesses, business consultants, and for-profit organisations interested in engaging with the concepts of Doughnut Economics must first read the 'How can business engage with the Doughnut?' question on DEAL's Business & Enterprise page, and follow DEAL's conditions for business.
Overview
The Doughnut envisions a world that meets the needs of all people within the means of the living planet. It's a world that is regenerative, rather than degenerative. And it is far more distributive of value and opportunity than today’s economy. What, then, does it mean for the future of business?
In this 18 minute video Kate Raworth introduces the essential elements of Doughnut Economics for Enterprise, including:
- Embracing the Doughnut as the 21st century goal
- Creating a business that aims to be regenerative and distributive by design
- Aligning the design traits of the business itself, through its Purpose, Networks, Governance, Ownership and Finance.
The aim of this tool is to facilitate a deep reflection on the internal organisational design of a business, and on what systemic changes are needed if it is to become regenerative and distributive by design, and so help bring humanity into the Doughnut.
Why use it?
To learn about the essential elements of Doughnut Economics for Enterprise.
Who is it for?
Anyone interested in transforming business so that it is in service of a regenerative and distributive future.
How long does it take?
18 minutes
Acknowledgements
The 18 minute video was recorded by Kate Raworth for DEAL.
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Helene LE HERICY
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Consultant designer working in innovation field for 6 years.
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Hi! I´m Felipe, an enthusiast of sustainability, researcher and professor of strategy, innovation, transition management and sustainability! I love dogs, talks and travel!
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Ezequiel Aguirre
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I am a Husband, Father and Economist. I am working on proyects of Early chilhood (Form Pregnancy to 4/6 years old) , Aging (older persons), Entretainment, An Education for Young People, all mixed with Digital Transformation. I really love the Doughnut Economy concepts. I have a company that also help 20 Century Business to transform to a 21st mindset and business model!!
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David Brühlmeier
Düdingen, Fribourg/Freiburg, Schweiz
I am a bridge builder. I connect people, organizations, systems and perspectives with each other. I contribute to the realization of ideas that create a world that our hearts already know is possible. I believe that doughnut economics is a smart and concrete compass for the change needed in the 21st century.
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London, England, United Kingdom
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Taisuke Konishi
Chiba, Japan
Systems engineer working for a global ICT company based in Japan. I was impressed with the donut economics model, and would like to spread this idea take some action myself.
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Richmond, Virginia, United States of America
I founded the Corporate Purpose Project to write about systems changes in business and capitalism.
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Rachel Pryor
Bristol
Very interested in witnessing changes in business and career mindsets. And seeing purpose unleash moral responsibility in leaders. I’m a leadership coach with a background in Economics, indoctrinated into neo-liberalism at Edinburgh University in the ‘80’s, furious with it ever since! … until reading Doughnut Economics! At last! Hurray! There’s hope!