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The story of the think tank sportainable and how it came to join the Doughnut Economics Action Lab

The application of Doughnut Economics to VAUDE – A Pioneer in Sustainable Commitment in the Sporting Goods Industry.

Amsterdam

I studied urban management and development with a specialization in Economics and a master's degree in Urban Management, Sustainability, and Climate Change.  I possess a holistic approach that enables me to analyze, develop, and address challenges in a unique manner. With seven years of experience in diverse fields spanning the private and public sectors, I have gained a comprehensive perspective. Throughout my career, I have worked on various topics, including sustainable mobility, socio-economic and financial assessment, risk assessment, project evaluation, research, urban planning, and sustainability from different stakeholder viewpoints. This breadth of experience equips me with a well-rounded approach to tackling challenges, problems, and projects. Two years ago, I made the decision to pursue my dream of acquiring further knowledge in the field of sustainability. This led me to choose the Netherlands as the destination for my master's studies. Embarking on this path required a considerable leap in my professional journey, and while it was not an easy decision to start anew, my dedication to contributing to the creation of a more sustainable world remains unwavering.  Upon learning about the DEAL community and the specific role it offers, I was immediately captivated by the prospect of bridging the gap between theory and practice. Recognizing the significance of collaboration with key stakeholders, including businesses, cities, academia, and citizens. I consider that it is imperative that we take actionable steps to reduce adverse impacts on the environment and cultivate awareness of the planet's limits. This awareness is crucial for informing decision-making processes on a global scale, all from a sustainability perspective.             

Lisbon, Lisbon, Portugal

Mariana Pereira Silva is a PhD student, focusing on Development Studies. She holds a Master's degree in Fashion Branding and Design from IADE and UBI, completing her academic journey with the dissertation titled "Sustainable Fashion Communication in Retail: The Role of Ecolabels in Sustainable Fashion Consumption." Since 2021, Mariana has been working as a journalist specializing in  , culture, and global affairs, contributing to prestigious magazines such as Vogue and GQ Portugal. Mariana presented as a speaker at the Fashion & Sustainability conference at Universidade Lusófona in 2022 and the 2023 Sustainability Summit at ISCTE, Portugal. In 2023, Mariana founded Ethica - Sustainable Fashion Hub, a platform dedicated to educating both brands and consumers on . Currently, she works as a research assistant at Católica Lisbon School of Business and Economics, contributing to the project "The Role of Portuguese Manufacturers/Suppliers in Sustainability-Oriented Innovation and Competitiveness in the Clothing and Textile Industry," supervised by Professor Céline Abecassis-Moedas and funded by Fundação Francisco Manuel dos Santos.

Brisbane, Queensland, Australia

I  am interested in sustainability especially sustainable cities and biophilic urban design to create better places for people and the planet.  I am also interested in doughnut economics and how it links concepts like the SDGs with the planetary boundaries.      

Impact driven entrepreneur with 8+ years of professional experience in start-ups combining innovation and design thinking with digital transformation, Kim Siew has been part of the founding team for startups in the education, design and food sector. Previous design consulting firm founder (Lakaz d’Art) designed to empower the local artist community of 80+ artists and highlight the importance of Art in our society. Previous restaurant owner, sustainability delivered 1500+ healthy meals in reusable containers. Recent MBA graduate focused on Sustainability and current freelance impact & sustainability consultant. Kim believes in a sustainable future by design. Away from emails and brainstorming sessions, he's a writer and passionate home cook.      

Application of Doughnut Economics to sports fandom for sustainable engagement.

The Netherlands

Expeditie 02050 helps the province of Limburg on its way to a sustainable model of existence in which people, animals and nature flourish. I encourage SMEs and other organizations in Limburg to integrate sustainability into their business strategy/design. Together we determine the sustainable direction, realization and rules of the game. Very practical, accessible, step by step and with lots of positive impact. The Doughnut Design for Business is a wonderful tool to facilitate this. I cannot wait to bring it into practice and share my experiences with you.      

Edinburgh, City of Edinburgh, Scotland, United Kingdom

I help leaders make change for sustainability happen in, and through, their organisations. Host of the Leadership for Sustainability podcast.   

Edinburgh

Mathematician/Physicist, Data Scientist. Co-author, with Tony Clayton, of Sustainability: A Systems Approach, Earthscan (London), 1996, commissioned by WWF. Interested in the relationship between Kate Raworth's Doughnut concept/visualization and the (related) Sustainability Assessment Maps (introduced in the book above).  

Gold Coast

Hello, I'm Francine, I like to think of myself as a circular thinker. This mindset has brought me curiosity and encouraged me to question conventional thinking. My eagerness for knowledge has provided me with opportunities to challenge the conventional linear patterns we often follow as a society. Doughnut Economics book was one of those wake-up calls. As an expert in sustainability and ESG (Environmental, Social, and Governance) strategies, I co-founded Conexus.Earth in Australia, a consultancy that guides businesses to track their sustainability/ESG commitments with powerful methodologies and tools to build the journey to make actions. I strongly believe that when we align methodologies and tools, we have the power to transform ideas into impactful actions. It's about picking up a pencil and drafting out fresh insights, connecting all the dots across environmental, social, and governance aspects in a collaborative way. The Doughnut Economics methodology can unleash our collective potential and create magic. Join the DEAL community brings to me the gift of connecting with like-minded individuals. Together, we can rewrite the traditional linear notion of growth into a balanced, interconnected ecosystem that promotes planetary well-being and a society with equal opportunities for all.   

Leeds, UK

I am an Ecological Economics student with a particular interest in environmental governance and policy development. My previous research has focused on the use of menstrual products, aiming to understand how their consumption can become more sustainable by tackling social, technical and infrastructural barriers. I have a strong passion for all things sustainability, and the Doughnut Economics model is no exception.    #periodpoverty   

Bath, Bath and North East Somerset, England, United Kingdom

I work as a Sustainability Consultant in the Sustainability and Physics team at Buro Happold. I am interested in        

Madrid, Madrid, Spain

I just completed my MBA at IESE, and I am passionate about sustainability. During my MBA, I worked at IKEA doing ESG reporting, where I collaborated on setting up for CSRD compliance. I am excited to work at the intersection of compliance and building brands sustainability and strategic vision!        

Mafra, Lisbon, Portugal

I am a Senior Innovation Consultant harnessing the power of collaborative innovation to address complex challenges in various industry sectors including Energy, Sustainability, Health and Blue Economy. I guide teams, innovators and clients to develop solutions that are not only innovative but also socially impactful, leveraging my expertise in research and design thinking approaches to inform strategies and decisions. In parallel, I focus on empowering upcoming professionals through mentoring and coaching, fostering a culture of continuous learning and growth in teams and individuals. My approach, based on Neurostrategy, Coaching and Enneagram tools, is defined by a commitment to consciousness and growth with a passion for nurturing the potential of change-makers for sustainable social impact. I believe we can achieve much more together and that collaboration and communities are the motors of innovation.     

Brugge, West Flanders, Belgium

I'm a project manager and map-maker. I've worked a lot with different types of data, especially in the Open Data space (using data that is publicly available). In recent years this has led me to an interest in sustainability in road traffic systems within Europe and towards sustainability in the more general sense. I have recently managed a couple of sustainable house renovation projects (reuse of materials, improving insulation and recycling building materials) and I'm working on editorial and curating projects in Italy, valorizing the cultural heritage.       

Northwich, Cheshire West and Chester, England, United Kingdom

I am Nicola, from Cheshire in North West England. I am a recent graduate in Environmental Science which I studied online through the Open University. I am about to start a Masters program in Sustainable Food and Natural Resources with the Centre For Alternative Technology. I am a baker, working in a small but very busy independent bakery in Cheshire. I am always thinking about food in one way or another and since I completed my undergraduate degree I have wanted to expand what I learned about sustainable agriculture, soil health and making the food system equitable. I read Doughnut Economics recently after studying a systems thinking module for Environmental Management and want to learn more about how the food system fits in to the Doughnut. I want to stay working in the food industry, but hopefully looking at global supply chains.   

Mexico City, Mexico

I am an international human rights lawyer and Founder & CEO of Equitable Global Futures (EGF), US-based boutique advisory with global work (EN/ES). I bridge human rights, economic governance, and sustainability into actionable strategy for governments, multilaterals, and companies. Known for advancing conventionality control in the Inter-American System of Human Rights, I lead the Right to a Sustainable Economy framework with rights-by-design toolkits, UNGPs due diligence, accountable ESG, and KPI-based roadmaps. Within DEAL, I focuse on co-creating wellbeing policy and budgeting: sector pilots, procurement and licensing with safeguards, rights-aligned indicators, and independent assurance. I also advises on Bitcoin & open blockchain for social impact (privacy, inclusion, humanitarian access) and public-interest Web3 governance.       

Application of the Doughnut Design for Business Tool to sporting goods manufacturers: The example of adidas.

Application of the Doughnut Design for Business Tool to a professional football club - the example of VfL Wolfsburg GmbH

Calgary, Alberta

Anouk was appointed President of Decentralised Energy Canada (DEC) in 2003 and is one of North America's leading authorities on    Her continuous engagement with members and industry partners has contributed to the development of a national network of over 10,000 industry stakeholders. Through the design and implementation of innovation to commercialisation programs, she has ensured that DEC annually impacts over 50 small to medium sized businesses in Canada. The current focus of her innovation efforts are related to  and systems automation solutions with an emphasis on behind the fence energy generation. She has over 25 years of sustainable energy experience from working in the private sector, government, and academia. She lived and worked in the UK for 7 years where she conducted post-graduate research into  at the University of Leeds. She also served as the Senior Officer at Leeds City Council following the UK’s Home Energy Conservation Act (1995). Anouk has been recognised for her contributions to societal  , and including advancement of women in the workplace (Knovo Award 2016 and INSEAD Business as a Force for Good 2019) and has earned accolades for her leadership in environmental preservation (Emerald Award 2017 and Clean50 2020). She was born and currently resides in Calgary, Alberta and holds a B.Sc. in  from the University of Calgary.

Valencia

I want to be part of the road towards a sustainable future. After obtaining my two Master’s degrees in Business Economics: Marketing (Ghent University) and in Sustainable Management (Uppsala University), I am ready to put theory into practice and to keep learning. I believe my soft skills communication, teamwork and problem-solving are a great asset in the workplace. About me: I’m positive, easy-going and love to connect with people from all over the world. By living in different countries (🇧🇪🇫🇷🇸🇪🇪🇸), I got to know different languages, cultures and perspectives. It also increased my adaptability and taught me that I thrive in an international and multidisciplinary environment, thanks to its richness of views and opinions. In my free time, I like to go scuba diving, play volleyball and go snowboarding.       

Kraków, Poland

I am Sustainability Experience Strategist, working directly with businesses on developing new services and business models. In my work, I am using Service Design, Design Thinking, and Systems Thinking to address the challenges of the current and future. In the community, I am looking for opportunities to collaborate, and learn from like-minded people.          

UK

I'm a marketing and digital consultant with 20 years of experience in marketing/communications and 6 in sustainability. I support changemakers that accelerate the transition to a future where people thrive in balance with the living world. I do this via mentoring, leading, steering, overseeing, advising on or evaluating: - Marketing/digital marketing/social media strategies, campaigns, projects and operating plans that improve effectiveness - with the right resources, skills, governance and stakeholder alignment. - Digital marketing audit of channels, platforms, technology, skills or providers against objectives, best practice, competitors or regulation such as the Green Claims Code.  - Marketing technology (effective, responsible, ethical use).  - Building, bonding, growing, retaining and developing marketing/digital talent and functions. Over the past year, I've been doing research to understand what the most impactful ways are for addressing the intersecting crisis we’re facing (climate, ecology, economy, mental health, etc.) - so I can focus my energy there. Doughnut Economics has stood out as one of the most holistic solutions. I have read the book (and related resources) a few times, watched and attended DEAL workshops and sessions at events. I have also been spreading the word about Doughnut Economics and trying to embed it in my work. Particularly interested in:  and joining up marketing and DE