When Business Meets the Doughnut

Version 1.0 (September 2020)

Overview

 
The Doughnut envisions a world that meets the needs of all people within the means of the living planet. It's a world that is regenerative, rather than degenerative. And it is far more distributive of value and opportunity. What, then, does it mean for the future of business? 

Here are two videos that give an introduction to the Doughnut Economics approach to transforming business.

In the shorter video (8 minutes) Kate Raworth introduces Doughnut Economics and spells out some of the implications for the future design of companies. 

In the longer video (18 minutes) she dives deeper and describes 'the Corporate To-Do List' which captures the spectrum of responses from business to the Doughnut's challenge. She also presents the five key design traits that shape what a business can do and be in the world - its purpose, networks, governance, ownership and finance  - and highlights the importance of transforming and aligning these if a business is to be part of creating a regenerative and distributive future.

Why use it?


Both of these videos provide an introduction to the Doughnut Economics approach to business. 
 

Who is it for?


Anyone interested in transforming business so that it is in service of a regenerative and distributive future.

How long does it take?

 
8 minutes or 18 minutes

Acknowledgements


The 8 minute video interview with Kate Raworth was produced by Atlas for the Future for Volans
It includes footage from animations made by Jonny Lawrence, Mighty Oak, Tom Lee and Ainsley Henderson.

The 18 minute video was recorded by Kate Raworth for DEAL.

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This content is hosted by a third party: YouTube (www.youtube.com). By clicking 'Show content' you confirm that you have read and agree to their Terms of service.

By clicking below you also consent to the creation of a cookie so we can remember your choice for one month. See our Privacy Notice for our full cookie policy.



Who's using this tool?

    Jo Woods

    Two clear, simple introductions to applying the Doughnut to businesses. Made me want to find out more and think about how I can apply this to my own context.

    3 months ago
    Yeu Wen Mak

    Has the DEAL team look into the connection between the need for business to be fundamentally a viable and sustainable such as the Cybernetics Viable System Model and the capability maturity of the same business to climb the Corporate To Do List of reaching the goal of Do the Doughnut?
    A great example of a viable business as featured on this platform is Houdini just going by the following statements found in their planetary assessment report:
    * "we look upon our own organization as an interconnected and interdependent system"
    * "In order to reach our vision, systemic change will be required. We need to embrace complexity, acquire holistic, robust and in-depth understanding of the complex systems we are part of in order to understand how to engage in, contribute to or change them"
    * "We have found our “common sense” to be especially valuable when navigating complex systems. “The goal is not to
    crack the code but to catch the rhythm”, is a quote that comes to mind when attempting to describe our ways of navigating and staying on course. It is a quote from the essay “Practicality in Complexity” by Nora Bateson, the researcher, writer and founder of the International Bateson Institute who has devoted her life to systems thinking and patterns in living systems."
    Does the DEAL team aware of any open data to validate my claim above that businesses must be fundamentally viable before it can embark on its journey to do the Doughnut? I have checked firms data on The World Bank database but to no avail. Please help!

    3 months ago

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