Doughnut Design for Business Case Studies

Stapelstein® is a German company that makes environmentally friendly play and movement products.

Kazi Yetu (“our work” in Swahili) is a social enterprise producing & marketing high value, organically certified tea.

The Citizenfund is a participatory citizen investment fund that uses collective intelligence to support impact projects.

AMUL is an acronym for Gujarat Milk Marketing Federation - an Indian multinational cooperative with 3.6m farmer-members.

CrowdBuilding is a steward-owned business dedicated to making community-led housing the norm.

Turqle is a Fair Trade Enterprise connecting producers & customers through high-quality products, transparency & trust.

Kauaʻi Federal Credit Union is a democratically owned & governed credit union with $190m in deposits & 7,800 members.

Manos is a network of 12 rural, female-led worker cooperatives that produces, exports & retails $5m of luxury clothing.

Orléans, Loiret, France

If we are to achieve our goal of greater respect for our environment and the people who make up our society, we need to take action at every level. This is the reason why I decided to help companies, local authorities and organisations commit to a CSR and transition approach. Today, I offer CSR modules, seminar days and tailor-made support to get all teams involved in a comprehensive, integrated approach. After listening to Kate Raworth at a Conference, I felt that the doughnut had to be shared with as many structures as possible. 

Suji-gu, Yongin-si, Gyeonggi-do, South Korea

Kyungmin Lee is the Co-Founder of Y-Donut (Yongin Doughnut Economics Coalition) and an active member of Neutinamu Makers and the Supunro Cooperative based at Neutinamu Library. She holds a PhD in Public Administration and currently serves as a Research Associate Professor at Ajou University in South Korea. Her research focuses on integrating Doughnut Economics into grassroots policymaking, aiming to build regenerative and redistributive communities through participatory governance and locally grounded innovation.

Mexico City

From consumerism mercenary to change catalyst. After a decade building marketing strategies that maximized profits, I had an uncomfortable but necessary revelation: my skills were serving the wrong system. My transformation began when I saw myself for what I really was: a "consumerism mercenary." But I also discovered something powerful; the same tools I used to drive consumption could become amplifiers of systemic solutions. Why this transition mattersMillions of professionals are experiencing the same "awakening" I went through. We need bridges between the commercial world and social sector—translators who help scale innovations that truly matter. My north star: That my work generates community autonomy, not product dependency. What I bring to the social innovation ecosystem• Applied systems thinking: Translating complex ideas into narratives that mobilize communities  • Regenerative strategic sommunication: 12+ years helping organizations articulate their transformative purpose •  Collaborative leadership: Developing team autonomy, not hierarchical dependency   • Transition facilitation: Expert at navigating undefined spaces and innovating without clear roadmaps.  Does this transition resonate with you? Would you lead social innovation projects together?  📧 Let's connect: t.link/rodrigoponton [Communication + Strategy + Systems thinking]

Zürich, Switzerland

Hello, I'm Myriam Best, welcome to my profile ! As a core team member of the Swiss Donut Economics Network, I am committed to making the doughnut a reality in Switzerland. My contribution focuses on advocacy, communication and consulting for public and private actors. A few words about my journey thus far ... The unfolding social, environmental and climate crises have led me to rethink my personal and professional aspirations. A slow and complex process, accelerated by motherhood in times of the gloomy outlook synthesised by the IPCC reports. 2022 was a pivotal year that took me back to university, 15 years after my first Master's degree! Guided by a burning need to dedicate my skills, time and energy to making the world a better, fairer and more livable place for all, I joined the Masters in Degrowth: Ecology, Economy and Politics at the Autonomous University of Barcelona. In doing so, I equipped myself with the best available knowledge on the causes of the social, environmental and climate crises, and delved into the discovery of post-growth economics and politics as a plausible way out of the polycrisis. More importantly, I joined an international network of committed change-makers! I am also a professional with 15 years of international corporate and client consulting experience in strategy, human resources, change management, digitalisation and organisational design. I have successfully led complex transformation programmes in international corporations and SMEs across a range of sectors. Former colleagues and clients praise my ability to make the complex accessible, to engage people of all backgrounds and to remain cool under pressure while keeping spirits high.  Happy to be in touch! Areas of interest: 

Thimphu

Chamonix-Mont-Blanc, Haute-Savoie, France

I'm working towards a world in which business leaves more value than it takes, and puts positive impact before profit, in service of a just and liveable future for all. I work as an independent marketing consultant, organisation designer and change facilitator for leaders of social value, sustainable and impact-led organisations. I bring 25 years of real-world business experience, coupled with a profound understanding and authentic commitment to addressing the change that’s needed to secure a thriving future for life on Earth. I'm exploring the potential of marketing to play a key role in the transition to a regenerative future. What if collectively, as marketers, we could transform our industry into a fairer, kinder, more ethical and responsible place, which encourages sustainable behaviour change and nurtures well-being?

Sophia Antipolis, France and Barcelona, Spain

After 20+ years in corporate strategy consulting and the tech business, I progressively switched my mindset and practices to supporting organizations in their transformational journey towards eco-social-compatible models. 🍩🌍 I am very inspired by the Doughnut Economics concepts and theory and as an action-oriented person pushing for transformative change, I enjoy guiding organizations through their journey to embrace regenerative and distributive dynamics, thanks to the powerful tools developed by the DEAL. I am an experienced facilitator and trainer of several Fresks (playful, collaborative, and creative workshops that raises awareness on several environmental and social issues) such as The Climate Fresk, The Planetary Boundaries Fresk, The Regenerative Economy Fresk, The Agri-Food Fresk, The Digital Fresk …  I am engaged in several local initiatives around regenerative economy in my local area (French Riviera in South of France) to bring these concepts and theory into practice, via experimentation at community level.   I am delighted to join this rich and inspiring community to engage in meaningful conversations, learn from you and share insights and practices.     

Oxford, Oxfordshire, England, United Kingdom

Founder of Make It Good which is dedicated to accelerating regenerative futures. Most recently part of the Oxfordshire Doughnut Project Team. Funded by Oxfordshire County Council and hosted by Aspire, the project seeks to accelerate understanding of Doughnut Economics in application across three core work streams - developing a preliminary data portrait as a springboard for engagement, understanding how to move from impact assessment to doughnut-informed Decision Making Wheel, and to consider how to begin to apply these tools to strategic economic planning in Oxfordshire.