 
          When Business Meets the Doughnut
What does it take for business to help bring humanity into the Doughnut?
 
          Version 2.0 (January 2020)
DEAL HAS PUBLISHED A NEW TOOL TO GUIDE BUSINESSES IN ENGAGING WITH DOUGHNUT ECONOMICS. THE BELOW HAS BEEN REPLACED WITH THIS NEW TOOL.
PLEASE ACCESS THE DOUGHNUT DESIGN FOR BUSINESS TOOL VIA THIS LINK.
Please note: all businesses, business consultants, and for-profit organisations interested in engaging with the concepts of Doughnut Economics must first read the 'How can business engage with the Doughnut?' question on DEAL's Business & Enterprise page, and follow DEAL's conditions for business.
Overview
The Doughnut envisions a world that meets the needs of all people within the means of the living planet. It's a world that is regenerative, rather than degenerative. And it is far more distributive of value and opportunity than today’s economy. What, then, does it mean for the future of business?
In this 18 minute video Kate Raworth introduces the essential elements of Doughnut Economics for Enterprise, including:
- Embracing the Doughnut as the 21st century goal
- Creating a business that aims to be regenerative and distributive by design
- Aligning the design traits of the business itself, through its Purpose, Networks, Governance, Ownership and Finance.
The aim of this tool is to facilitate a deep reflection on the internal organisational design of a business, and on what systemic changes are needed if it is to become regenerative and distributive by design, and so help bring humanity into the Doughnut.
Why use it?
To learn about the essential elements of Doughnut Economics for Enterprise.
Who is it for?
Anyone interested in transforming business so that it is in service of a regenerative and distributive future.
How long does it take?
18 minutes
Acknowledgements
The 18 minute video was recorded by Kate Raworth for DEAL.
Tags
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  Story  Global Donut Days 2024 - Brasil In 14 Brazilian cities, over 1,200 people came together to celebrate GDD 2024 through community events 
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  Story  Doughnut Economics For Businesses Who Dare In March 2024, we piloted our first Doughnut Economics Workshop. Here’s a taster of how we did it &what we learnt. 
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  Story  Sweet Doughnuts - Savoury Bagels An award-like tour trough our region Achterhoek, the Eastern part of The Netherlands 
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  Story  Bogotá-Building community-Schools and citizens Last months in Bogotá we have been doing events with citizens and schools to put the doughnut teachings into practice. 
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  Story  A heart-shaped Doughnut Design for Business Opening the space to create transformational change from the heart, not just the head 
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  Story  A regenerative cycling world tour! Can business save the planet? One man is cycling around the world for three years to find out... 
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  Story  NHS North West: #Remasked plastics case study Recycling facemasks, medicine pots and inhaler mouthpieces into products using decentralised cradle-to-cradle clusters 
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  Story  A new approach to IB Business Management An article explaining how teacher-authors got the Doughnut embedded into Kognity's new IB Business Management textbook 
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  Member    Nidhee Venkatesh Amsterdam 
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  Member    Will Kelsey City of London, England, United Kingdom Masters student - MSc Sustainability and Management ending in September 2021. Advocate of the generative, circular economy. 
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  Member  .jpg)  Adam Lopez Portland, Oregon, United States of America 
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  Member    Elle Adams Findhorn, Scotland, United Kingdom Strategy Lead, Scotland CAN B – a partnership between the Scottish Government and B Lab (the non-profit behind the B Corp movement) to build a nationwide culture of business as a force for good, towards creating a wellbeing economy for Scotland. Co-initiator & Strategy Lead, Findhorn Watershed Initiative – coordinated action for nature recovery and connection in the River Findhorn watershed. Co-founder, Living Alive – experience-led sustainability consultancy and certified B Corp working in nature with business leaders and teams to catalyse pro-ecological behaviour change. 
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  Member    Javier Goikoetxea Seminario Vitoria-Gasteiz, Basque Country, Spain Durante muchos años estuve en el carro del sistema imperante, hasta que un día me caí del caballo y me di cuenta de lo mal que estaba haciendo las cosas. Ese día me comprometí a poner toda mi experiencia como responsable de producción, responsable de calidad, directora comercial y directora de recursos humanos (para mi Gente), al servicio de la sociedad de forma ética y defendiendo los valores que hasta entonces inconscientemente había insultado. Ahora acerco el Bien Común a las Organizaciones uniendo Personas, creando estrategias de venta honestas y utilizando métricas de impacto social ambiental (RSE, ECG, B Corp, etc.). Especializado en proyectos de la Base de la Pirámide (BOP), también hago un poco de guerra como orador y formador. Es un honor para mí ser cofundador de BIKOnsulting. He sido editor de EBC en la Cátedra UNESCO de Desarrollo Sostenible UV, docente-editor de cursos de consultoría de EBC. Soy auditor y consultor de organizaciones para la “Economía del Bien Común”, también “Change Maker” B Corp 2019-2020 y consultor certificado para B Corp Europa. [Alianza Donut España] [ Alianza Donut España ] Javier Goikoetxea Seminario #EMBAJADORA_ADE https://www.alianzadonut.es/ 
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  Member    Patricia Barrios Almere Poort, Almere, Flevoland, The Netherlands I'm originally from Venezuela, accountant and financial specialist who now lives in The Netherlands. I live with my son, husband and dog in Almere. 
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  Member    Tommy Andorff Stockholm, Stockholms län, Sweden Passion for making the world better place! Co-founder of Trust Anchor Group, Paiwise, Digitala Lagkassan, A Ventures and more... Innovator, Strategist & GSD! 
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  Member    Catalina Hoyos Restrepo Culver City, California, United States of America I am a filmmaker and restaurant chain partner in Colombia. I have a BA in Molecular Biology from UC Berkeley and an MFA in Filmmaking from NYFA in Los Angeles. I have owned several companies and am on the board of my family's restaurant chain which operates in my native Colombia. 
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