Lorna Westwood

I'm working towards a world in which business leaves more value than it takes, and puts positive impact before profit, in service of a just and liveable future for all.

I care about social and ecological justice and hold a deep respect for living systems. I work as an independent marketing consultant, organisation designer and change facilitator with leaders of social value, sustainable, impact-led and regenerative organisations.

I bring 25 years of business experience, coupled with a profound understanding and commitment to addressing the change that’s needed to secure a thriving future for life on Earth.

In Reimagining Marketing we are exploring the role marketing can play in social and ecological regeneration. We believe that marketing’s unique position makes it a powerful place to reimagine how organisations create value; not just economic value, but the kind that builds healthier businesses, communities, and ecosystems.

What if marketers help design products and services that serve rather than deplete life?

What if the stories we tell and the experiences we craft, support our collective wellbeing?

What it the value exchanges we facilitate, contribute to a world where all life flourishes?

What if collectively, as marketers, we could shift the paradigm and transform our industry into something truly ethical and reciprocal?