Public policies to foster regenerative businesses
How policy-makers are transforming their economies by unlocking the potential of regenerative community-owned businesses
Overview
This tool - Regenerative Business Rising - was created to support anyone shaping public policies relating to business. It helps sets out a global policy vision, locally implementable according to context, that would enable creative, regenerative community ownership in any industry, for any stakeholder group. It aims to realise the distributive potential of community ownership and unlock its ability to pursue regenerative practices.
Who is it for?
This tool is for policy-makers, advocates and those who shape public policy at any level - local, provincial, national or transnational. It is particularly for those with the ambition to foster a business world that embodies regenerative and distributive goals in its deep design.
For those engaging directly with or within a business, DEAL has a separate Doughnut Design for Business tool - available as a core version (5 hours) and as a taster version (2 hours). DEAL's policy for business, which also relate to those tools, can be found here.
You can also read more about the concepts and ideas in that tool in our What Doughnut Economics means for business paper. We also have a short intro to enterprise design video here.
Role of public policy in shaping the deep design of businesses
Policy shapes the kinds of businesses that populate our economies. Around the world, leading policy-makers are already transforming cities and countries by unlocking the potential of businesses that put communities and the living world at the heart of their deep design. Through policies targeted at fostering such enterprises, they are helping populate their economies with resilient businesses that are committed to their communities and driven to achieve social and ecological goals. Ares of policy where governments are using the levers of policy to transform the ownership, governance and other aspects of the deep design of businesses include:
- tax
- public procurement
- legal forms
- access to finance
- start-up support
- industry policy
- broader business regulations.
It is time to learn from these efforts and identify policy strategies equal to the challenges that communities face worldwide.
When policies help populate economies with businesses embodying ownership models that focus on regenerative goals and the empowerment of communities, a number of policy goals are achieved through such businesses:
- Creating more resilient businesses that prioritise their communities through good times and through crises
- Remaining embedded in and committed to their communities
- Enabling the necessary investments and strategies for an ecological transition
- Generating community wealth, better incomes and reduced inequality
Policy-makers around the world are now beginning to put in place new policies that are designed to enable these kinds of businesses to become central to the 21st Century economy.
What insights does this tool provide?
This tool includes examples of policies from around the world that are actively transforming the deep design of businesses to promote regenerative community ownership. A summary from the tool of these policies is provided in the table below. The tool also provides ambitious policy ideas for policy-makers at any level of government to begin the journey where they are.
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Member
Katelyn McCoy
Denver, Colorado, United States
Hello, I'm Katelyn. I'm learning how to bring Doughnut Economic principles into my work in leadership development and organizational transformation. As an applied researcher, consultant, and coach, I translate theory into practice to help leaders make sense of big challenges and identify solutions that align with their values. Rather than tiptoeing around the economic constraints that limit leaders' ability to imagine the impact they could have, I'm leaning in to the ways Doughnut Economics can help leaders embrace their own big ideas for business transformation. I would love to connect with anyone pursuing similar goals. When we learn from each other, we create the world we want to see.
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Member
Camila Santos
Brasil
Engenheira de Produção, máster em Gestão de Projetos. Durante meus 15 anos de trajetória corporativa liderei mais de 30 projetos focados em impacto social corporativo e portfólio de projetos e suas operações. Atuei ao lado de grandes players do mercado, como Bayer, BASF, GOL e Alpargatas. Reconhecida duas vezes pelo LinkedIn como Top Voice (Equidade de Gênero em 2023 e Projetos de Impacto Social em 2025). Minha atuação é marcada pela união de áreas transversais de estudo, dados e storytelling estruturado, capazes de apresentar projetos sociais estruturados, escaláveis e mensuráveis. Hoje, faço uso do meu conhecimento, também como educadora e articuladora social em empresas como Yunus e Quintessa, como mentora de negócios de impacto, na Escola Municipal de Administração Pública de São Paulo, como educadora institucional e no Alma Preta Jornalismo, como colunista fixa. Com a Margem Viva, desenho projetos capazes de impactar e alavancar a periferia urbana, através da conexão com investidores e marcas que tenham como propósito realizar impacto social real.
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Naotaka Hayashi
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Anand Kulkarni
Mumbai, Maharashtra, India
Studying circular economies of education & research in India. Trying to build a small-med size business to increase adoption of open access & open educational resources. CTO of Youth Dreamers Foundation, an India-based non profit helping students with university scholarships. Semi-academically binging in no particular order: Michael Hudson, Mark Blyth, Marianna Mazzucato.
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David Munir Nabti
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Jorge Garcia del Arco
As Co-founder at QUBIZ.team—a Certified B Corporation™ pioneering quantum sensing and metrology—I align cutting-edge deep tech with planetary boundaries and social foundation needs. With an Executive MBA (IE Business School) and 30 years bridging technological innovation and market execution, my focus shifted a decade ago from traditional corporate leadership in Telecommunications to purpose-driven, impact-led ventures. My journey is rooted in the belief that advanced science must serve systemic regeneration. At QUBIZ.team, we harness quantum metrology to tackle critical environmental tipping points. Our first breakthrough addresses chemical pollution by enabling real-time detection of PFAS ('forever chemicals') in water—protecting ecosystems and public health. My work in ecosystem building—as Founding Curator of the Global Shapers Bilbao Hub (WEF), former Board Member of the Spanish Water Technology R&D Network (PTEA), active member of the Quantum Sensing Expert Group at the European Quantum Industry Consortium (QuIC), and co-promoter of the Spanish Quantum Alliance (SQuA)—directly shapes our regenerative mission. Guided by Buckminster Fuller’s vision to "build a new model that makes the existing model obsolete," I am committed to advancing Deep Tech for Good where economic viability and planetary well-being are measured as a single metric.
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Marte Grevsgard
Oslo, Norway
I’m an independent fasilitator and process leader within Designdriven Innovation. I’m a trained service designer and leader and for the last 12 years I have been a part of building the design- and innovation agency, EGGS Design. I’m passionate about inner and outer sustainability and to be a part of a movement to make a positive change.
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Ed Jarvis
St Albans, Hertfordshire, England, United Kingdom
After 20 years as a senior programme manager at PwC, most recently leading PwC's Social Value Transformation, and in the context of a Climate and Nature Crisis that is unfurling right now, I want to help build a regenerative world. A world where human connection and experiences are valued more than consumption and materialism, and where our species can live in a regenerative way with nature and the environment. I see Donut Economics as a fundamental part of how we do this as a species.
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