Public policies to foster regenerative businesses
How policy-makers are transforming their economies by unlocking the potential of regenerative community-owned businesses
Overview
This tool - Regenerative Business Rising - was created to support anyone shaping public policies relating to business. It helps sets out a global policy vision, locally implementable according to context, that would enable creative, regenerative community ownership in any industry, for any stakeholder group. It aims to realise the distributive potential of community ownership and unlock its ability to pursue regenerative practices.
Who is it for?
This tool is for policy-makers, advocates and those who shape public policy at any level - local, provincial, national or transnational. It is particularly for those with the ambition to foster a business world that embodies regenerative and distributive goals in its deep design.
For those engaging directly with or within a business, DEAL has a separate Doughnut Design for Business tool - available as a core version (5 hours) and as a taster version (2 hours). DEAL's policy for business, which also relate to those tools, can be found here.
You can also read more about the concepts and ideas in that tool in our What Doughnut Economics means for business paper. We also have a short intro to enterprise design video here.
Role of public policy in shaping the deep design of businesses
Policy shapes the kinds of businesses that populate our economies. Around the world, leading policy-makers are already transforming cities and countries by unlocking the potential of businesses that put communities and the living world at the heart of their deep design. Through policies targeted at fostering such enterprises, they are helping populate their economies with resilient businesses that are committed to their communities and driven to achieve social and ecological goals. Ares of policy where governments are using the levers of policy to transform the ownership, governance and other aspects of the deep design of businesses include:
- tax
- public procurement
- legal forms
- access to finance
- start-up support
- industry policy
- broader business regulations.
It is time to learn from these efforts and identify policy strategies equal to the challenges that communities face worldwide.
When policies help populate economies with businesses embodying ownership models that focus on regenerative goals and the empowerment of communities, a number of policy goals are achieved through such businesses:
- Creating more resilient businesses that prioritise their communities through good times and through crises
- Remaining embedded in and committed to their communities
- Enabling the necessary investments and strategies for an ecological transition
- Generating community wealth, better incomes and reduced inequality
Policy-makers around the world are now beginning to put in place new policies that are designed to enable these kinds of businesses to become central to the 21st Century economy.
What insights does this tool provide?
This tool includes examples of policies from around the world that are actively transforming the deep design of businesses to promote regenerative community ownership. A summary from the tool of these policies is provided in the table below. The tool also provides ambitious policy ideas for policy-makers at any level of government to begin the journey where they are.
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Member
Camila Santos
Brasil
Engenheira de Produção, máster em Gestão de Projetos. Durante meus 15 anos de trajetória corporativa liderei mais de 30 projetos focados em impacto social corporativo e portfólio de projetos e suas operações. Atuei ao lado de grandes players do mercado, como Bayer, BASF, GOL e Alpargatas. Reconhecida duas vezes pelo LinkedIn como Top Voice (Equidade de Gênero em 2023 e Projetos de Impacto Social em 2025). Minha atuação é marcada pela união de áreas transversais de estudo, dados e storytelling estruturado, capazes de apresentar projetos sociais estruturados, escaláveis e mensuráveis. Hoje, faço uso do meu conhecimento, também como educadora e articuladora social em empresas como Yunus e Quintessa, como mentora de negócios de impacto, na Escola Municipal de Administração Pública de São Paulo, como educadora institucional e no Alma Preta Jornalismo, como colunista fixa. Com a Margem Viva, desenho projetos capazes de impactar e alavancar a periferia urbana, através da conexão com investidores e marcas que tenham como propósito realizar impacto social real.
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Naotaka Hayashi
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Anand Kulkarni
Mumbai, Maharashtra, India
Studying circular economies of education & research in India. Trying to build a small-med size business to increase adoption of open access & open educational resources. CTO of Youth Dreamers Foundation, an India-based non profit helping students with university scholarships. Semi-academically binging in no particular order: Michael Hudson, Mark Blyth, Marianna Mazzucato.
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Jorge Garcia del Arco
As Corporate Development Officer at QUBIZteam, I work for the strategic growth and market integration of cutting-edge Quantum Sensing and Metrology solutions, leveraging deeptech to address critical global challenges. With an Executive MBA from IE Business School and 30 years of diverse management experience, my career has been a deliberate journey towards impactful innovation. My foundation was forged over two decades across the entire value chain of the Telecommunications Industry, where I gained invaluable expertise in complex system deployment, market dynamics, and large-scale operations. For the past 10 years, I've channeled this experience into social and environmental innovation projects, a pivot driven by a passion for creating tangible, positive change. This unique trajectory positions me at the nexus of technological advancement and real-world application. My work as a Founding Curator of the Global Shapers Bilbao Hub (World Economic Forum) and as a Board Member for PTEA (Water Sector R&D Network) directly informs QUBIZ.team's mission. These roles provided firsthand insight into the urgent needs for advanced and sustainable solutions, which quantum technologies are uniquely poised to deliver (e.g., precise PFAS detection, real-time industrial monitoring, and more use cases in the pipeline). This ENFJ-A personality believes in building new models that render existing challenges obsolete – a philosophy inspired by R. Buckminster Fuller.
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Ed Jarvis
St Albans, Hertfordshire, England, United Kingdom
After 20 years as a senior programme manager at PwC, most recently leading PwC's Social Value Transformation, and in the context of a Climate and Nature Crisis that is unfurling right now, I want to help build a regenerative world. A world where human connection and experiences are valued more than consumption and materialism, and where our species can live in a regenerative way with nature and the environment. I see Donut Economics as a fundamental part of how we do this as a species.
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Vailland Eloïse
Nantes (France)
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Lorna Westwood
Chamonix-Mont-Blanc, Haute-Savoie, France
I'm working towards a world in which business leaves more value than it takes, and puts positive impact before profit, in service of a just and liveable future for all. I care about social and ecological justice and hold a deep respect for living systems. I work as an independent marketing consultant, organisation designer and change facilitator with leaders of social value, sustainable, impact-led and regenerative organisations. I bring 25 years of business experience, coupled with a profound understanding and commitment to addressing the change that’s needed to secure a thriving future for life on Earth. I'm exploring the potential of marketing to play a key role in the transition to a regenerative future. What if collectively, as marketers, we could transform our industry into a fairer, kinder, more ethical and responsible place, which encourages sustainable behaviour change and nurtures well-being?
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Zafiq Syaddiq
Ipoh, Malaysia
I am a member of Institut Darul Ridzuan (IDR), which is a state of Perak's Think Thank majoring in sosio-economic.
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