Public policies to foster regenerative businesses

How policy-makers are transforming their economies by unlocking the potential of regenerative community-owned businesses


This tool - Regenerative Business Rising - was created to support anyone shaping public policies relating to business. It helps sets out a global policy vision, locally implementable according to context, that would enable creative, regenerative community ownership in any industry, for any stakeholder group. It aims to realise the distributive potential of community ownership and unlock its ability to pursue regenerative practices.  

Who is it for?

This tool is for policy-makers, advocates and those who shape public policy at any level - local, provincial, national or transnational. It is particularly for those with the ambition to foster a business world that embodies regenerative and distributive goals in its deep design.

For those engaging directly with or within a business, DEAL has a separate Doughnut Design for Business tool - available as a core version (5 hours) and as a taster version (2 hours). DEAL's policy for business, which also relate to those tools, can be found here.

You can also read more about the concepts and ideas in that tool in our What Doughnut Economics means for business paper. We also have a short intro to enterprise design video here.

Role of public policy in shaping the deep design of businesses

Policy shapes the kinds of businesses that populate our economies. Around the world, leading policy-makers are already transforming cities and countries by unlocking the potential of businesses that put communities and the living world at the heart of their deep design. Through policies targeted at fostering such enterprises, they are helping populate their economies with resilient businesses that are committed to their communities and driven to achieve social and ecological goals. Ares of policy where governments are using the levers of policy to transform the ownership, governance and other aspects of the deep design of businesses include:

  • tax
  • public procurement
  • legal forms
  • access to finance
  • start-up support
  • industry policy
  • broader business regulations. 

It is time to learn from these efforts and identify policy strategies equal to the challenges that communities face worldwide.

When policies help populate economies with businesses embodying ownership models that focus on regenerative goals and the empowerment of communities, a number of policy goals are achieved through such businesses:

  • Creating more resilient businesses that prioritise their communities through good times and through crises
  • Remaining embedded in and committed to their communities
  • Enabling the necessary investments and strategies for an ecological transition
  • Generating community wealth, better incomes and reduced inequality

Policy-makers around the world are now beginning to put in place new policies that are designed to enable these kinds of businesses to become central to the 21st Century economy.

What insights does this tool provide?

This tool includes examples of policies from around the world that are actively transforming the deep design of businesses to promote regenerative community ownership. A summary from the tool of these policies is provided in the table below. The tool also provides ambitious policy ideas for policy-makers at any level of government to begin the journey where they are.





    Lorna Westwood

    Chamonix-Mont-Blanc, Haute-Savoie, France

    I'm looking to connect and collaborate with fellow marketing minds to work together to transform marketing into a force for good.

    Zafiq Syaddiq

    Ipoh, Malaysia

    The love to see my beloved city of Ipoh, Perak, Malaysia to become a thriving place to stay

    Xavier Veciana


    Synergies with DEAL Community are a strong multiplier. Circular economy start ups in Brazil are a hope for Global South.

    Guillaume Roux de Bezieux


    Dicover the Doughnut and passing it trough

    Rosana Rezende

    São Paula, SP - Brazil

    Collaboration is essential for charting a sustainable path forward. DEAL grows our hope for a regenerative world.

    Nathalie ROY

    Barcelona, Spain

    I believe in the values and principles of the Doughnut Economics. I want to connect with others and bring the Doughnut forward!


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