Integrating Doughnut Econ into business education

Overview

This document guides people involved in business education to integrate the concepts and tools of Doughnut Economics into undergraduate or graduate business education. This tool covers the following:

1. Possible educational objectives
2. Available Materials
3. Suggested module structure
4. Possible assignment questions
5. Physical Materials needed
6. Engaging companies & entrepreneurs
7. Sharing learnings 

Why use it?

You can use this tool to bring Doughnut Economics and distributive and regenerative enterprise design into education programmes by:

• Delivering a lecture and/or seminar as part of a broader module.
• Setting assignments.
• Creating an entire module or programme.
• Integrating it into campus incubators and pitching competitions.

Who is it for?

Lecturers, tutors, course coordinators, guest speakers, campus entrepreneurship programmes and anyone involved in shaping or delivering business education at an undergraduate or graduate level.

Links

• Download this DEAL tool for Integrating Doughnut Economics into Business Education here.
• Video introduction to redesigning business through Doughnut Economics (16 minute intro to the core concepts).
• DEAL’s Doughnut Design for Business (DDfB) tools (core tool for 5 hour workshop and taster tool for 2 hour workshop). The slides can be downloaded for presenting the core concepts. 
• DEAL’s tool to create government policies that foster regenerative community-owned businesses.
• DEAL’s What Doughnut Economics Means for Business paper, with detail on the core concepts and examples of businesses.
• Case studies of how enterprise design can enable regenerative & distributive ideas (publication as stories by the end of 2023).
• DEAL’s list of Academic articles and reports and other academic tools.

Acknowledgements

The tool was co-created with a number of educators from business schools around the world who are already integrating Doughnut Economics into business education, including Naomi Thellier de Poncheville from Utrecht University of Applied Sciences, Paroma Bhattacharya from London School of Economics and Floor Timmerman from Centre for Economic Transformation at the Amsterdam University of Applied Sciences. It will be updated with further insights and sharing of learnings from those involved in business education.