
When Business Meets the Doughnut
What does it take for business to help bring humanity into the Doughnut?

Version 2.0 (January 2020)
DEAL HAS PUBLISHED A NEW TOOL TO GUIDE BUSINESSES IN ENGAGING WITH DOUGHNUT ECONOMICS. THE BELOW HAS BEEN REPLACED WITH THIS NEW TOOL.
PLEASE ACCESS THE DOUGHNUT DESIGN FOR BUSINESS TOOL VIA THIS LINK.
Please note: all businesses, business consultants, and for-profit organisations interested in engaging with the concepts of Doughnut Economics must first read the 'How can business engage with the Doughnut?' question on DEAL's Business & Enterprise page, and follow DEAL's conditions for business.
Overview
The Doughnut envisions a world that meets the needs of all people within the means of the living planet. It's a world that is regenerative, rather than degenerative. And it is far more distributive of value and opportunity than today’s economy. What, then, does it mean for the future of business?
In this 18 minute video Kate Raworth introduces the essential elements of Doughnut Economics for Enterprise, including:
- Embracing the Doughnut as the 21st century goal
- Creating a business that aims to be regenerative and distributive by design
- Aligning the design traits of the business itself, through its Purpose, Networks, Governance, Ownership and Finance.
The aim of this tool is to facilitate a deep reflection on the internal organisational design of a business, and on what systemic changes are needed if it is to become regenerative and distributive by design, and so help bring humanity into the Doughnut.
Why use it?
To learn about the essential elements of Doughnut Economics for Enterprise.
Who is it for?
Anyone interested in transforming business so that it is in service of a regenerative and distributive future.
How long does it take?
18 minutes
Acknowledgements
The 18 minute video was recorded by Kate Raworth for DEAL.
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Lauren Guillery
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I'm a permaculture practitioner and horticulturist, and work on a part-time basis on an organic farm. As an environmental and climate activist, I was at the forefront of the fossil fuel divestment campaign in Ireland and have led a number of direct action and media campaigns, specifically on Irish forestry policies. I'm also an award-winning songwriter and performer, and i craft ethical products with a circular economy mindset, which i sell at my weekly market stall in Skibbereen.
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Kathy Gibbs
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I am a chartered structural engineer who, in last several years, has held more multi-disciplinary design team leadership roles. I advocate for best practice in design and implementation throughout the built environment with a keen focus on sustainable (environmental, economic and social) development, and beyond resilient design. My project work has been diverse but has included a significant amount of healthcare related projects, and I have been supporting the promotion of healthy lifestyles in the built environment through planning and design. I am also a WELL AP. Disaster mitigation and disaster risk reduction are also key areas of interest. I am originally from the Caribbean region – an area particularly susceptible to natural hazards, such as hurricanes & earthquakes, & increasingly vulnerable because of the climate crisis, all hazards I have addressed in my work. My career has meant I have been based in Barbados, United Kingdom, Belgium, Turkey, Qatar, and The Netherlands.
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