
When Business Meets the Doughnut
What does it take for business to help bring humanity into the Doughnut?

Version 2.0 (January 2020)
DEAL HAS PUBLISHED A NEW TOOL TO GUIDE BUSINESSES IN ENGAGING WITH DOUGHNUT ECONOMICS. THE BELOW HAS BEEN REPLACED WITH THIS NEW TOOL.
PLEASE ACCESS THE DOUGHNUT DESIGN FOR BUSINESS TOOL VIA THIS LINK.
Please note: all businesses, business consultants, and for-profit organisations interested in engaging with the concepts of Doughnut Economics must first read the 'How can business engage with the Doughnut?' question on DEAL's Business & Enterprise page, and follow DEAL's conditions for business.
Overview
The Doughnut envisions a world that meets the needs of all people within the means of the living planet. It's a world that is regenerative, rather than degenerative. And it is far more distributive of value and opportunity than today’s economy. What, then, does it mean for the future of business?
In this 18 minute video Kate Raworth introduces the essential elements of Doughnut Economics for Enterprise, including:
- Embracing the Doughnut as the 21st century goal
- Creating a business that aims to be regenerative and distributive by design
- Aligning the design traits of the business itself, through its Purpose, Networks, Governance, Ownership and Finance.
The aim of this tool is to facilitate a deep reflection on the internal organisational design of a business, and on what systemic changes are needed if it is to become regenerative and distributive by design, and so help bring humanity into the Doughnut.
Why use it?
To learn about the essential elements of Doughnut Economics for Enterprise.
Who is it for?
Anyone interested in transforming business so that it is in service of a regenerative and distributive future.
How long does it take?
18 minutes
Acknowledgements
The 18 minute video was recorded by Kate Raworth for DEAL.
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Member
Carlota Sanz Ruiz
Oxford, England, United Kingdom
Regenerative economist, passionate activist and DEAL’s co-founder. Over the past 18 months I’ve been immersed in imagining, designing and bringing to life DEAL’s emergent strategy. It’s been an incredible journey of exploring what it means to turn a radical idea into transformative action and bringing this community together is our best attempt to make it happen - I can't wait to see what we can do together. I am also leading the early days of DEAL’s work with Business & Enterprise. I'm really excited to co-create tools that can help organisations transform themselves in order to help humanity move towards the doughnut and to get inspired from those who are already doing it. Contact me by going to the DEAL Contact Form and selecting 'Business & Enterprise'. I’d love to hear from you!
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Member
Kate Raworth
Oxford, England, United Kingdom
I wrote Doughnut Economics as the book that I wished I could have read when I was an economics student at university. It had far more traction than I could of imagined so I spent two years giving talks about it. Then I thought, OK, enough talk: who actually wants to do this? Because every day I was getting messages from teachers, community makers, city planners, entrepreneurs, civil servants - all of whom were starting to turn the ideas of Doughnut Economics into practice. I'm a big believer in the power of peer-to-peer inspiration. So often, the most inspiring person is someone like yourself - a fellow teacher, or mayor, or community leader - who is already doing that thing that you thought was impossible. So I cannot wait to see what happens in this community. Here's to the change-makers who just start doing it. Let's co-create the tools for a regenerative and distributive future. Let's share our stories of what we did and how - because that is what will inspire us all.