 
          When Business Meets the Doughnut
What does it take for business to help bring humanity into the Doughnut?
 
          Version 2.0 (January 2020)
DEAL HAS PUBLISHED A NEW TOOL TO GUIDE BUSINESSES IN ENGAGING WITH DOUGHNUT ECONOMICS. THE BELOW HAS BEEN REPLACED WITH THIS NEW TOOL.
PLEASE ACCESS THE DOUGHNUT DESIGN FOR BUSINESS TOOL VIA THIS LINK.
Please note: all businesses, business consultants, and for-profit organisations interested in engaging with the concepts of Doughnut Economics must first read the 'How can business engage with the Doughnut?' question on DEAL's Business & Enterprise page, and follow DEAL's conditions for business.
Overview
The Doughnut envisions a world that meets the needs of all people within the means of the living planet. It's a world that is regenerative, rather than degenerative. And it is far more distributive of value and opportunity than today’s economy. What, then, does it mean for the future of business?
In this 18 minute video Kate Raworth introduces the essential elements of Doughnut Economics for Enterprise, including:
- Embracing the Doughnut as the 21st century goal
- Creating a business that aims to be regenerative and distributive by design
- Aligning the design traits of the business itself, through its Purpose, Networks, Governance, Ownership and Finance.
The aim of this tool is to facilitate a deep reflection on the internal organisational design of a business, and on what systemic changes are needed if it is to become regenerative and distributive by design, and so help bring humanity into the Doughnut.
Why use it?
To learn about the essential elements of Doughnut Economics for Enterprise.
Who is it for?
Anyone interested in transforming business so that it is in service of a regenerative and distributive future.
How long does it take?
18 minutes
Acknowledgements
The 18 minute video was recorded by Kate Raworth for DEAL.
Tags
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  Story  Global Donut Days 2024 - Brasil In 14 Brazilian cities, over 1,200 people came together to celebrate GDD 2024 through community events 
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  Story  Doughnut Economics For Businesses Who Dare In March 2024, we piloted our first Doughnut Economics Workshop. Here’s a taster of how we did it &what we learnt. 
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  Story  Sweet Doughnuts - Savoury Bagels An award-like tour trough our region Achterhoek, the Eastern part of The Netherlands 
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  Story  Bogotá-Building community-Schools and citizens Last months in Bogotá we have been doing events with citizens and schools to put the doughnut teachings into practice. 
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  Story  A heart-shaped Doughnut Design for Business Opening the space to create transformational change from the heart, not just the head 
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  Story  A regenerative cycling world tour! Can business save the planet? One man is cycling around the world for three years to find out... 
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  Story  NHS North West: #Remasked plastics case study Recycling facemasks, medicine pots and inhaler mouthpieces into products using decentralised cradle-to-cradle clusters 
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  Story  A new approach to IB Business Management An article explaining how teacher-authors got the Doughnut embedded into Kognity's new IB Business Management textbook 
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  Member  Linda Frank 
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  Member  Marion Ullrich Nürnberg, Bayern, Deutschland 
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  Member    Adam Lerner Vancouver, British Columbia, Canada My current focus is on inspiring leaders to act on the courage of their convictions in defense of the living planet and those who inhabit it. I guide companies on regenerative futures at Solvable 🌏🔥, write biweekly essays on consciousness during the climate emergency in The Understory ✍, and build community over dinners with Now What 🍽. 
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  Member  Elizabeth Edgington Leeds, England, United Kingdom 
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  Member    Kevin Shockey Gurabo, Puerto Rico Hi, I'm Kevin and I live in Puerto Rico. I'm a father of three beautiful daughters. Working for a better Puerto Rico. 
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  Member  Pooja Lal 
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  Member    Jennifer Millspaugh Austin, Texas, USA “It is going to take innovators to design new business models and apply new technology to move beyond our constant consumption of limited resources.” — my Tedx 2018 I design programs, communities, and business strategies that serve the innovation economy. My work incorporates dynamic capabilities and design-thinking to define, build and establish projects, processes and business models that redefine growth, resilience and success for a new economic era. I am currently (re)launching Ellevara to help organizations and entrepreneurs design business models for a better world. 
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  Member    Shannon Coles Otley, West Yorkshire I am a volunteer with Otley 2030, a group set up to work with our community to build a climate friendly and socially just town 
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