Rodrigo Pontón
From consumerism mercenary to change catalyst.
After a decade building marketing strategies that maximized profits, I had an uncomfortable but necessary revelation: my skills were serving the wrong system.
My transformation began when I saw myself for what I really was: a "consumerism mercenary." But I also discovered something powerful; the same tools I used to drive consumption could become amplifiers of systemic solutions.
Why this transition matters
Millions of professionals are experiencing the same "awakening" I went through. We need bridges between the commercial world and social sector—translators who help scale innovations that truly matter.
My north star: That my work generates community autonomy, not product dependency.
What I bring to the social innovation ecosystem
- Applied systems thinking: Translating complex ideas into narratives that mobilize communities
- Regenerative strategic sommunication: 12+ years helping organizations articulate their transformative purpose
- Collaborative leadership: Developing team autonomy, not hierarchical dependency
- Transition facilitation: Expert at navigating undefined spaces and innovating without clear roadmaps.
Does this transition resonate with you? Would you lead social innovation projects together? 📧 Let's connect: t.link/rodrigoponton
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Tool
Step Into The Doughnut v2.0 (now in 30 languages)
An accessible and engaging way to introduce the Doughnut to any group
Posted by the DEAL Team
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Tool
Doughnut Data Portraits: A Methodological Guide
Guidelines and approaches to 'downscale' the Doughnut by creating a Data Portrait (or City Portrait) for your place
Posted by the DEAL Team
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Tool
Downscaling the Doughnut: Data Portraits in action
Examples of Doughnut Data Portraits (or City Portraits) created by local governments, communities, and/or researchers.
Posted by the DEAL Team
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Tool
A City Portrait Canvas for Workshops
A workshop tool to evaluate strategies through the City Portrait’s ‘4 lenses’
Posted by the Thriving Cities Initiative
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Tool
Doughnut Selfie Template
A fun way to show the members of your group on website, presentations and other publicity
Posted by Clara Todd
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Tool
Four lenses - Four questions of city portrait
Use as a starting point for conversations and engagement in your community, to get people thinking and talking!
Posted by Clara Todd
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Tool
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Doughnut Dreams and the Dream Spiral
An activity to imagine your vision of a future when we are all living in the Doughnut
Posted by the DEAL Team
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Tool
Creating City Portraits
An earlier methodological guide for downscaling the Doughnut to the city (newer version available)
Posted by The Thriving Cities Initiative
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Story
Mexico City's Global Donut Days 2024
Mexico City pulses with sustainability, art, and systemic transformation.
Posted by Rodrigo Pontón
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Story
Riga’s Doughnut City Portrait
A future where people and nature can thrive together
Posted by REGENALYZE
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Story
Patagonia: Doughnut Design Case Study
Patagonia is a global outdoor clothing brand with revenues of $1.5b. In 2022, "Earth became its only shareholder".
Posted by the DEAL Team
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Story
Mexico City's Global Donut Day 2023
About the First Global Donut Day in Mexico City, going where the (sustainability) energy is.
Posted by Tri-color Coalition for Sustainability Transitions
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Past Event
(Past) Global Donut Days Mexico 2025: Un tequio de propuestas sistémicas
2025-10-14T16:30:00Z (Past)
Online
Posted by Tri-color Coalition for Sustainability Transitions & Tricolor Coalition for Sustainability Transitions
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Past Event
(Past) Practitioners session: using Doughnut Economics with businesses
2024-12-09T15:30:00Z (Past)
Online
Posted by the DEAL Team
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