Rodrigo Pontón
From consumerism mercenary to change catalyst.
After a decade building marketing strategies that maximized profits, I had an uncomfortable but necessary revelation: my skills were serving the wrong system.
My transformation began when I saw myself for what I really was: a "consumerism mercenary." But I also discovered something powerful; the same tools I used to drive consumption could become amplifiers of systemic solutions.
Why this transition matters
Millions of professionals are experiencing the same "awakening" I went through. We need bridges between the commercial world and social sector—translators who help scale innovations that truly matter.
My north star: That my work generates community autonomy, not product dependency.
What I bring to the social innovation ecosystem
- Applied systems thinking: Translating complex ideas into narratives that mobilize communities
- Regenerative strategic sommunication: 12+ years helping organizations articulate their transformative purpose
- Collaborative leadership: Developing team autonomy, not hierarchical dependency
- Transition facilitation: Expert at navigating undefined spaces and innovating without clear roadmaps.
Does this transition resonate with you? Would you lead social innovation projects together? 📧 Let's connect: t.link/rodrigoponton
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Tool
Seven Ways One Pagers
Each of the Seven Ways to Think Like a 21st Century Economist summarised onto one page with some questions to reflect on
Posted by the DEAL Team
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Tool
Integrating Doughnut Econ into business education
This tool is a rough guide that includes ideas & materials for integrating Doughnut Economics into business education
Posted by the DEAL Team
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Tool
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Doughnut Economics Seven Ways Zine
Turn an A4 print-out into an 8-page booklet showing each of the seven ways to think like a 21st century economist
Posted by the DEAL Team
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Tool
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Communities: Let's Get Started!
A collection of tools & stories to apply the ideas of Doughnut Economics to your community
Posted by the DEAL Team
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Tool
Cities & Regions: Let's Get Started [4 languages]
A guide for local governments to engage with Doughnut Economics, including 12 case studies, available in four languages
Posted by the DEAL Team
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Tool
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Doughnut Design for Business - Taster Tool
The shorter, taster version of DEAL’s guide to redesigning businesses through Doughnut Economics
Posted by the DEAL Team
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Personal Doughnut Canvas
The foundations we need to thrive, without taking more out of the ecosystems that we are part of than we put back in
Posted by CIVIC SQUARE
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Tool
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Doughnut Design for Business - Core Tool
DEAL’s guide to redesigning businesses through Doughnut Economics - Core workshop
Posted by the DEAL Team
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Story
Mexico City's Global Donut Days 2024
Mexico City pulses with sustainability, art, and systemic transformation.
Posted by Rodrigo Pontón
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Story
Riga’s Doughnut City Portrait
A future where people and nature can thrive together
Posted by REGENALYZE
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Story
Patagonia: Doughnut Design Case Study
Patagonia is a global outdoor clothing brand with revenues of $1.5b. In 2022, "Earth became its only shareholder".
Posted by the DEAL Team
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Story
Mexico City's Global Donut Day 2023
About the First Global Donut Day in Mexico City, going where the (sustainability) energy is.
Posted by Tri-color Coalition for Sustainability Transitions
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Past Event
(Past) Global Donut Days Mexico 2025: Un tequio de propuestas sistémicas
2025-10-14T16:30:00Z (Past)
Online
Posted by Tri-color Coalition for Sustainability Transitions & Tricolor Coalition for Sustainability Transitions
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Past Event
(Past) Practitioners session: using Doughnut Economics with businesses
2024-12-09T15:30:00Z (Past)
Online
Posted by the DEAL Team
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